Supply Chain 2 Essay Example | Topics and Well Written Essays - 1500 words

Supply Chain 2 - Essay Example Question 1 The product design for personal computers was mainly developed by way of analyzing the need for that particular product in the business market. Specifically, there were certain product design decisions that were made during the simulation. In this regard, the major decision was about determining the manufacture of products that are user led product decisions. It can be affirmed that these sorts of decisions have been made in order to serve the best interests of the consumers and comply with their requirements. Before making the product design, the requirement of personal computers was analyzed in an in-depth manner. Based on this analysis, it had been found that personal computers were in high demand given the IT industry booming at a significant level. It was thus decided to penetrate the market with a high amount of sales of personal computers by ABC Limited. In terms of product design decisions, it was determined to sell personal computers, laptops, desktops, and hard d rives as these products were in high demand, as revealed by the market analysis. It had been determined that in the past decade there has been a rapid development in demand of such products due to an increase in the number of information technology users such as students, office users and other general business users. Thus, it can be said that this product design decision influenced the branding as well because the company felt that the focus on such high demand products in terms of branding will certainly lead to high end business outcomes. Regarding the branding decision pertaining specifically to the developed computers, the company needs to taken into concern certain important factors. These factors comprise generating a loyal brand team, establishing the objectives relating to branding and advancing concept development among others. In the simulation, development of brand image was given significant priority as in the modern competitive world branding can create the ultimate di fferentiation and can render competitive advantage. As these products are high in demand, these have been selected while making the product design decisions. Also, the simulation method was used in making the product design and for adopting and executing appropriate marketing strategies. It can be affirmed that the above discussed analysis would broadly influence branding decisions such as standardization and customization of personal computers through determining the factors favoring customization along with standardization of the product. Specially mentioning, the decision of launching the concerned product was made after conducting a proper simulation analysis. Question 2 The decision pertaining to selection of target market would be considered by taking into concern the location of sales offices. The sales office location should represent the major cities along with towns in a particular country. In addition, if provided with the opportunity to repeat the simulation process, the decision of changing the target market i.e. the location of sales offices should not be made. This might be owing to the reason that the sales offices are strategically situated at the heart of the big towns along with cities in the nation proving much beneficial for the company to attract maximum number of customers and most vitally to enhance its overall productivity. It can further be reiterated that no changes in

MARKETING Assignment Example | Topics and Well Written Essays - 3000 words

MARKETING - Assignment Example As a nutritional product, it is quite likely that the product will be influenced by various macro-economic features, such as demographic, cultural, economic, political, natural and technological environment of the economy. With this concern, the recent market trends can be identified as significant for the growth of a nutrition product such as â€Å"GoodHealth† and shall be considered in the process of developing a strategic marketing plan to specify the target market with a set of marketing objectives for the organisation. 2. Target Market The current market trends in Australia are identified to be quite supportive for the growth of nutritional products. Consumer persuasion towards the consumption of healthier food products such as cereals and fat modified milk is observed to be at a growth phase in the current market scenario of Australian food industry (Cleanthous & Thuraisingam, 2010). The product, â€Å"GoodHealth† is also based on these two main ingredients, i.e. milk and cereal containing low fat and nutritional particles with due consideration to the tastes and preferences of the potential customers. With these virtues, the target market of the product will be determined in the following discussion in light of few significant segmentation variables, i.e. demographics, geographic, current purchasing situation of the potential customers in the region, purchase ready factor of the product and the local environmental influencing factors. a. Demographics Researches have revealed that two particular age-groups of customers, i.e. children and adolescents included in the age group of 2-15 years and the adults aged above 65 years are recorded to consume larger amounts of cereal based food products in comparison to the age group of 16-64 years olds (Australian Bureau of Statistics, 2008). This can be apparently identified from the diagram represented below: Fig. 1: Age Distribution of the Consumption of Cereal Based Products in Australia Source: (Au stralian Bureau of Statistics, 2008). However, in the current market scenario, the trend to consume cereal based products is also at a rise among the age group of 16–40 years. It is worth mentioning that the population of Australia majorly comprises of two age groups, i.e. 16-64 years and 0-15 years (Australian Bureau of Statistics, 2010). Therefore, concentrating on the age group of children and adolescents included in the age group of 5-20 years and above 45 years shall provide with better growth opportunities to the product in future. b. Geographic Considering the age distribution in terms of population in Australia, the targeted geographic regions can be recognised as Western Australia, Australian Capital Territory and South Australia. Western Australia and Australian Capital Territory can be identified as the geographic regions of the economy to grow with immense rapidity in terms of population (Australian Bureau of Statistics, 2010) while, South Australia provides with a competitive benefit of larger consumption of cereal based products in comparison to other regions. However, the market structure of South Australia is termed to be highly competitive that shall create a constraint to the growth of the â€Å"GoodHealth† (Williamson, 2011). Evaluating these regions in terms of availability of raw materials and distribution facilities, Australian Capital Territory and South Australia can be termed as suitable locations for the launch of

Obama Essay Example | Topics and Well Written Essays - 500 words

Obama - Essay Example In the US state of Ohio, there was great resonance between President Barack Obama’s arguments and those of the voters regarding the economic woes that America has experienced in the recent years as a result of the Bush government (â€Å"Fox News Exit†). On the national level, President Barack Obama’s campaign played a very important role opposing the supposed war on women by Romney. This gained President Barack Obama heavy support of the female voters whereas Mitt Romney gained no more than a point from the 2008 performance of John McCain. In addition to that, President Barack Obama also approved of the gay marriages in America understanding the fact that gays are growing in population in America. This gained him the support of the gay community as well and has contributed to his presidency for the second time. I personally think that President Barack Obama won the re-election fundamentally because he is black by ethnicity. The blacks in America have grown in population over the years and they see President Barack Obama as their own representative in such a prestigious institution as the government. Equality of races in America has been a growing concern since the end of slavery, but since then, the blacks’ rights have been subjugated at different levels, though not as overtly and openly as they were in the time of slavery. A vast majority of the black Americans voted for President Barack Obama because they did not want to lose their representation in the most powerful seat in America. The white Americans, on the other hand, were not quite as conscious about being represented in the government as the black Americans were because the former have always been more than sufficiently represented everywhere in America. So the white Americans primarily based their decision of voting betwee n President Barack Obama and Mitt Romney on the basis of their evaluation of their individualistic strengths and weaknesses. Understandably, some white Americans did find

Strategic Solutions Essay Example | Topics and Well Written Essays - 500 words

Strategic Solutions - Essay Example In Apple Inc., executives take advantage of a large number of college leavers by offering them low wages compared to their contributions besides denying them other employment benefits like commissions. In addition, despite Apple being among well-paying companies, wages paid to employees do not correspond to the sum the fetch for the company, hence the saying ‘Long on Loyalty but Short on Pay’.Most of the Apple’s capital is in the pockets of few, hence leading to wealth inequality in the country. The company does not provide job security too because an employee’s period in the company is very short-lived, mostly two and a half years. This is to the extent of quitting employment in Apple retail shops seems to be the best option for most employees due to the high rate of exploitation in the company. Correspondingly, Apple does not offer commissions to its workers and limits time for taking breaks. Although all this happens to create more wealth, employees earn less while key managers pocket large sums of money. At some point, the majority of employees realize that they will not rise as high as they can due to these limitations. This renders most of them becoming demoralized because they are not seeing any future advancements in the company.As exposed in the video ‘Wealth inequality in US’, local citizens work tirelessly towards enriching themselves in numerous corporations but end up earning less. Much wealth goes into the pockets of a few people holding high positions in these corporations.

Sociology Essay Example | Topics and Well Written Essays - 1250 words - 5

Sociology - Essay Example While adult crime rates remains comparatively stable, the number of violent crimes committed by juveniles has skyrocketed over the recent decades. Thus, between 1988 and 1994 the rate of juvenile arrests for violent crimes has risen by 75 percent, which makes many experts project doubling of the rate by the end of this decade (Snyder, Sickmund, and Poe-Yamagata, 1996). Crime is potentially preventable – or at least controllable – social phenomenon, but the only key to its prevention is knowledge of the causes of youthful offending. Impressive number of studies performed up to date reveals that although many factors contribute to the making of a delinquent child, negative peer associations always remain arguably the major source of juvenile delinquency (Andrews, Hoge, and Leschied, 1994: 556). The present study aims to empirically establish and measure correlation between negative peer associations and high occurrence of delinquent behavior in teenagers. Although the potential findings of this research are of minor theoretical importance – comprehensive expert studies have already established and explained the nature of both short- and long-term correlation between negative peer associations and juvenile delinquency – their practical value in predicting juvenile delinquency rates and defining risk groups should not be diminished. The correlation may significantly vary depending upon many factors, such as religion, age, traditions, etc., and only data relating to concrete environment has reliable predictive power and can be used for prevention of juvenile delinquency. Positive correlation between juvenile delinquency and negative peer associations has been explored in many studies. The most common approach adopted by the scholars is the social learning theory: behavioral patterns are learned from social interactions (direct learning) and observation (indirect learning) (Bandura, Ross, and Ross, 1961). In studies of

Snapshot of Uniqlo Essay Example | Topics and Well Written Essays - 4250 words

Snapshot of Uniqlo - Essay Example The company has four major brands – Theory, Comptoir Des Cotonniers and Princesse Tam.Tam and g.u. Theory, which is the mainstay brand, has been experiencing growth in the United States and Japan, and is opening markets in China and Hong Kong. As for August 2011, it was operating 371 brands throughout the world. Comptoir Des Cotonniers is a French label for women, and operates 386 stores across Europe, Japan and the United States. Princesse Tam.Tam is a brand which focuses upon lingerie, home wear and swimwear. This brand operates out of well-known department stores and boutiques, and there are 159 outlets in the United States, led by France, and is available in 40 countries in Europe. g.u. is a brand that specializes in low priced jeans, and has net sales of 30 billion yen annually, and the brand operates 148 stores in total as of August, 2011, with two new flagship stores in Osaka and Tokyo. Uniqlo is looking to expand its Asian market, as they opened their first store in Ta iwan in October of 2010, which generated high sales. Next, they want to focus on other Asian stores, with a focus on China, South Korea and Taiwan, and opening a flagship store in Seoul, Korea, in the fall of 2011, as well as two new stores in New York: one on Fifth Avenue and a megastore on 34th Street. They presently operate stores in the United States, China, France, Hong Kong, Japan, Korea, Malaysia, Russia, Singapore, Taiwan, Thailand and the UK. The history of Uniqlo is that they opened their first store in 1984 in Japan, and demand for their products surged with their fleece apparel campaign in 1998. Uniqlo, after experiencing an ebb and flow in their sales from 1998, reworked the strategy to focus on an expansion of women’s wear. Their expansion into international markets began in 1991, starting with the UK. After a successful launch in the UK, they ventured into the markets of China, Hong Kong, South Korea, the United States and France, Singapore and Russia. The bulk of their stores are still in Japan, with 843 in that country, and 181 overseas markets. In 2005, they expanded their domain by purchasing a range of companies worldwide, and these companies are the Comptoir Des Cotonniers, Princesse Tam.Tam and Link Theory Holdings Co., Ltd, who developed the Theory brand. These brands are explained above. At present, their worldwide industry ranking in the apparel specialty stores is exceptional, as they rank fourth overall, in terms of sales, in the world, just behind The Gap. They have more sales then the Limited, NEXT, Polo Ralph Lauren, Esprit, Abercrombie & Fitch and Liz Claiborne. As noted above, they are currently the leading Japanese Domestic Clothing Retail chain. The Uniqlo business model is that they have established a SPA, which is a Specialty Store retailer of Private label apparel, and this business model encompasses all stages of the business, from design and production to final sales. This model has helped them make adjustment to p roduction that reflect the latest sales environment and minimizes store-operation costs, such as personnel costs and rent. It is through this SPA that Uniqlo is able to provide high quality clothing at low prices. They have an Research and Development team which looks at the latest fashions

Personal Statement for Master's degree Example | Topics and Well Written Essays - 500 words

For Master's degree - Personal Statement Example Since then, I have been striving hard to make this passion turn into reality. As such, I have majored in law in my current Bachelors’ studies, which gives me a good foundation to pursue Master’s in Commercial Law. Additionally, I have attended law-themed seminars and workshops, which have given me invaluable experience regarding the application of law career in real world scenarios. Apart from educational achievements, I am a very active individual, and I participate in sports. I hold several trophies owing to my exceptional performance in swimming and basketball. Hence, as I enrol to study in your institution, I would like to continue participating in these sporting activities and develop my potential further. I also possess various personal qualities that have helped me achieve the success I have so far, and will these continue to enhance my successful study and performance in your institution. I am a dedicated individual with good interpersonal skills, problem-solving skills, entrepreneurial skills, and leadership skills. In addition, I am a disciplined individual with the ability to work in collaboration with fellow students to achieve a set target or goal. These personal attributes are the core of my success, and will ensure that I survive in the challenging and demanding environment that characterize a graduate school, as well as the professional world. My career objective is to pursue a profession that will give me a thrilling experience, as I help people in need of my expertise while at the same time acquire additional knowledge with every case I handle. We live in a dynamic and quickly evolving world where new things emerge with every passing moment. Consequently, these emergences require new policies, laws, and tactics to handle. As such, I would want to be part of the team that spearhead approaches and solutions to new situations that arise in the field of commercial law. I trust Harvard University will