Zurich Insurance Because Change Happens Essay Example | Topics and Well Written Essays - 6000 words

Zurich Insurance Because Change Happens - Essay ExampleThe company aims to provide higher returns to sh beholders. A rise analysis has been conducted to analyse the internal strengths and weaknesses as well as market opportunities and threats. The companys vision and mission statement has been formulated. The corporate objectives have to a fault been discussed in details. The corporate objectives serve as the basis for formulation of marketing objectives. A five-year integrative strategic plan has been formulated with the aim to devise slipway in which Zurich Insurance can develop their dishs in both existing and emerging markets. The strategic plan involves a situational analysis. The macroeconomic analysis has been do finished PESTLE analysis, business life cycle and elasticity of demand analysis. The industry analysis has been done through Porters five forces, amplification Impact of Market strategy (PIMS) and gap analysis. The market analysis involved determining the segmen tation, targeting and positioning of the companys products. The internal analysis was done through McKinseys 7s framework. The marketing strategies of the company were evaluated using Ansoffs matrix. The implementation of the strategies involved in launching products was done on the basis of 7 Ps of service marketing. The budget allocation for the marketing initiatives was discussed in details. The final step in the strategic plan was the formulation of a Gantt chart to determine the time needed in establishing the products of the company. 2.0 Key Issues Zurich Financial Services Group is a major insurance service provider. The insurance sector is extremely competitive. The existence of several major players in the insurance industry makes it necessary to provide certain additional services to customers with the intention that they can gain competitive advantage. In Switzerland, there are almost 80 insurance companies. Among these companies, five to six large players contribute to 80% of the market. The absence of government insurance companies further enhances the power of the private players (Herzlinger, 2008). The briny competitive challenge for Zurich insurance is to differentiate itself from its customers by providing them with certain unique services that is not provided by their customers. SWOT Analysis Strengths The customer centric prelude of Zurich insurance is its primary strength. This approach helps them to get a competitive advantage and also instils a feeling of trust among the customers towards the brand. Zurich Help Point helps the company to in effect communicate with their customers and their employees. It helps them to implement efficient HR practices and IT system to provide support to employees. Zurich Insurance regularly conducts market research. The company conducts primary as well as secondary research. It helps them in delivering to the customers the